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Beauty & Skincare eCommerce Growth

Turn more beauty shoppers into customers and repeat buyers.

We help beauty and skincare brands improve the complete eCommerce journey across store experience, product discovery, search visibility, paid acquisition, conversion, analytics and retention, so more traffic turns into revenue.

Book an eCommerce Growth Review
Experience across beauty & skincare brands
Sodashi
BKIND
Root Science
Sodashi
BKIND
Root Science
Sodashi
BKIND
Root Science
Sodashi
BKIND
Root Science
Sodashi
BKIND
Root Science

More traffic does not always mean more eCommerce growth.

Beauty customers compare benefits, ingredients, routines, reviews, results, pricing and brand trust before deciding what to buy. Every part of that journey needs to work together.

We help fix the complete journey.

01

They cannot find the right products

Weak search visibility, categories or product discovery can make it difficult for shoppers to find products suited to their skin concerns, needs or routines.

02

They find you but do not buy

Beautiful branding alone does not convert. Product pages need to make benefits, ingredients, usage, proof and buying decisions easy to understand.

03

You are paying for traffic that leaks

Google and Meta can generate demand, but weak landing pages, product journeys and conversion experience make customer acquisition more expensive.

04

Customers buy once and disappear

Weak replenishment, bundles, subscriptions and retention journeys leave repeat revenue on the table.

Capabilities

One team across your eCommerce growth system.

We work across the areas that influence how customers discover, understand, buy and come back to your products.

01

eCommerce & Store Experience

Create a shopping experience that makes products easier to discover, understand and buy.

  • eCommerce design and development
  • Product and collection pages
  • Skin concern and benefit-led discovery
  • Navigation, filters and site search
  • Bundles and routines
  • Performance and conversion UX
02

Search & Discovery

Help more shoppers find your brand while researching products, ingredients and solutions.

  • eCommerce and technical SEO
  • Product and collection optimization
  • Concern and benefit-led search strategy
  • Structured data
  • Content architecture
  • AI search visibility, AEO and GEO
03

Paid Growth

Capture and create demand across the channels your customers use.

  • Google Ads
  • Google Shopping
  • Meta Ads
  • Retargeting
  • Campaign landing pages
  • Campaign and audience optimization
04

Conversion

Turn more existing traffic into customers.

  • Product page CRO
  • Collection-page optimization
  • Cart and checkout improvements
  • Bundles and offers
  • Routine and cross-sell journeys
  • Landing-page testing
05

Analytics & Retention

Understand what drives revenue and where repeat growth is coming from.

  • GA4 and Google Tag Manager
  • eCommerce conversion tracking
  • Attribution
  • Customer journey analysis
  • Product and collection performance
  • Repeat-purchase and retention measurement

Fromfirstdiscoverytorepeatpurchase,weworkacrossthecompletejourneyinsteadoftreatingeverychannelasaseparateproject.

The Journey

From product discovery to repeat purchase.

Every touchpoint is designed to guide shoppers from concern identification to routine repeat purchases.

1.DISCOVER
Google
Shopping
Meta
AI Search
2.EVALUATE
Concern
Benefits
Ingredients
Reviews
Trust
3.BUY
Product Page
Routine
Bundle
Cart
Checkout
4.MEASURE
CAC
Conversion
AOV
Product Perf.
Repeat Purchase
5.GROW
SEO
CRO
Ads
Retention
Store Experience

Codelinearconnectstheentirejourney,soeachpartworkstogetherinsteadofoperatinginisolation.Discoverycreatesdemand.Educationbuildsconfidence.Conversionturnsinterestintosales.Measurementshowswhattoimprovenext.Retentionturnsfirstpurchasesintorepeatrevenue.

Growth recommendations are only useful if someone can implement them.

Codelinear brings growth, design and engineering together.

01

Customers struggle to find the right products?

We improve navigation, collections, filters, search and concern-led product discovery.

02

Product pages are not converting?

We improve how benefits, ingredients, usage, reviews, proof and buying options are presented.

03

Your store looks good but does not sell efficiently?

We improve the customer journey around discovery, decision-making and purchase.

04

Paid traffic is getting expensive?

We improve both acquisition and what happens after the click.

05

Search visibility is falling behind?

We work across technical SEO, collection architecture, product optimization, content, structured data and AI search visibility.

06

Repeat purchase needs work?

We improve bundles, routines, replenishment, subscriptions and retention journeys.

07

Your platform needs development work?

Our design and engineering teams can implement the improvements instead of leaving you with another recommendation document.

Pricing & Engagements

Start small. Build from what works.

Begin with a focused diagnostic, fix the biggest opportunities, or work with us continuously as your eCommerce growth partner.

BEST PLACE TO START

Beauty & Skincare eCommerce Growth Diagnostic

$499one-time

A focused review of the digital system responsible for generating and converting eCommerce demand.

We review:
  • eCommerce platform and store experience
  • Product and collection pages
  • Product discovery and navigation
  • SEO and technical visibility
  • AI search visibility
  • Google and Meta acquisition, where active
  • Product-page and checkout conversion
  • Analytics and tracking
  • Bundles, routines and repeat-purchase opportunities
If you move into a Growth Sprint or Growth Partnership within 30 days, your $499 Diagnostic fee is credited toward the engagement.
FIX WHAT MATTERS NOW

eCommerce Growth Sprint

From$1,500per sprint

A focused implementation sprint around one or more clearly defined growth opportunities.

Depending on what needs attention, the sprint may include:
  • Product-page improvements
  • Collection and navigation improvements
  • Store design and development
  • Campaign landing pages
  • Technical SEO fixes
  • Structured data
  • Analytics and tracking
  • Conversion improvements
  • Bundle, routine or retention journeys
The scope, timeline and cost are agreed before work starts.
ONGOING GROWTH

eCommerce Growth Partnership

From$3,000/month

For established beauty and skincare brands that want continuous improvement across acquisition, store experience, conversion and retention.

Depending on your priorities, the engagement can include:
  • eCommerce design and development
  • Product and collection improvements
  • SEO and AI search visibility
  • Google and Meta acquisition
  • CRO and experimentation
  • Analytics and attribution
  • Bundles and routine optimization
  • Retention and lifecycle improvements
  • Continuous design and development
Initial engagement: 90 days. Paid media spend and third-party platform fees are separate. Major replatforming, custom applications and larger integrations are scoped separately.

Book Your Beauty eCommerce Growth Review

We'll analyze your skincare product pages, routine builders, search visibility, paid campaigns, and replenishment retention to show you where to capture more repeat customers.

Optional
🔒 Confidential eCommerce review. No spam, ever.

Frequently Asked Questions

Do we need a completely new eCommerce store?

Not necessarily. If your existing store is fundamentally sound, improving product discovery, product pages, conversion, performance, tracking and search visibility may be a better place to start.

What eCommerce platforms do you work with?

We can work with existing stores across Shopify, WooCommerce, BigCommerce, Wix and other established eCommerce platforms. We recommend replatforming only when there is a clear commercial or technical reason.

Can you help customers find the right products?

Yes. We can improve collections, navigation, filters, search, concern-led discovery and other parts of the store that help customers understand which products are relevant to them.

Can you help improve product pages?

Yes. We can improve how product benefits, ingredients, usage, proof, reviews, routines and purchasing options are presented to make buying decisions easier.

Can we start with something small?

Yes. You can start with the Beauty & Skincare eCommerce Growth Diagnostic or a focused Growth Sprint before considering a broader ongoing engagement.

What happens after the $499 Growth Diagnostic?

We show you what we found and prioritize the opportunities. If everything looks healthy, we will tell you. If a focused fix is enough, we will recommend that. If there is a larger growth opportunity, we can discuss a Growth Sprint or ongoing Growth Partnership. There is no obligation to continue with Codelinear.

Do you handle SEO and AI search visibility?

Yes. That can include technical SEO, product and collection optimization, structured data, content architecture and improvements that help your products and brand become easier to understand across traditional and AI-powered search experiences. AI search optimization is sometimes referred to as AEO or GEO.

Do you manage Google Shopping, Google Ads and Meta Ads?

Yes. Paid acquisition can be included where it makes commercial sense for your products, margins and growth objectives. Advertising spend is separate from our fees.

Can you help with repeat purchase and retention?

Yes. We can improve bundles, routines, subscriptions, replenishment journeys and other parts of the customer experience that influence repeat purchases.

Do you guarantee sales or ROAS?

No. We do not promise sales, revenue or advertising outcomes we cannot control. Our job is to improve the digital system responsible for product discovery, acquisition, conversion, measurement and repeat purchase.

Ready to see where your next eCommerce growth opportunity is?

We will look at your store, product discovery, search visibility, paid acquisition, conversion and retention and identify where the strongest opportunities are.