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Fashion & Apparel eCommerce Growth

Turn more fashion shoppers into customers and repeat buyers.

We help fashion and apparel brands improve the complete eCommerce journey across store experience, product discovery, search visibility, paid acquisition, conversion, analytics and retention, so more traffic turns into revenue.

Book an eCommerce Growth Review
Experience across fashion & apparel brands
Vuori
La Perla
Soch
Cutter & Buck
Zelie For She
Wray
Vuori
La Perla
Soch
Cutter & Buck
Zelie For She
Wray
Vuori
La Perla
Soch
Cutter & Buck
Zelie For She
Wray

More traffic does not always mean more eCommerce growth.

Fashion shoppers compare style, fit, sizing, product details, imagery, reviews, availability and price before deciding what to buy. Every part of that journey needs to work together.

We help fix the complete journey.

01

Shoppers cannot find the right products

Weak collections, navigation, filters, search or merchandising can make even a strong catalog difficult to shop.

02

They find products but hesitate

Product pages may look good while still leaving questions around fit, sizing, materials, styling, availability or trust unanswered.

03

You are paying for traffic that leaks

Google, Shopping and Meta can drive demand, but weak landing pages and product journeys make customer acquisition more expensive.

04

Customers buy once and disappear

Weak cross-sells, lifecycle journeys and retention experiences leave repeat revenue on the table.

Capabilities

One team across your eCommerce growth system.

We work across the areas that influence how shoppers discover, explore, buy and come back to your brand.

01

eCommerce & Store Experience

Create a shopping experience that makes your catalog easier to explore and buy.

  • eCommerce design and development
  • Product and collection pages
  • Navigation, filtering and site search
  • Size and fit journeys
  • Merchandising experiences
  • Performance and conversion UX
02

Search & Discovery

Help more shoppers discover your products when they are actively searching for what you sell.

  • eCommerce and technical SEO
  • Product and collection optimization
  • Category and search architecture
  • Structured data
  • Content strategy
  • AI search visibility, AEO and GEO
03

Paid Growth

Capture and create demand across the channels your customers use.

  • Google Ads
  • Google Shopping
  • Meta Ads
  • Retargeting
  • Campaign landing pages
  • Campaign and audience optimization
04

Conversion

Turn more existing traffic into customers.

  • Product page CRO
  • Collection-page optimization
  • Cart and checkout improvements
  • Size and fit experience
  • Bundles, cross-sells and offers
  • Landing-page testing
05

Analytics & Retention

Understand what drives revenue and where growth is being lost.

  • GA4 and Google Tag Manager
  • eCommerce conversion tracking
  • Attribution
  • Product and collection performance
  • Customer journey analysis
  • Repeat-purchase and retention measurement

Fromfirstdiscoverytorepeatpurchase,weworkacrossthecompletejourneyinsteadoftreatingeverychannelasaseparateproject.

The Journey

From product discovery to repeat purchase.

Every touchpoint is built to eliminate fit hesitation and turn casual browsers into confident repeat buyers.

1.DISCOVER
Google
Shopping
Meta
AI Search
2.EXPLORE
Collections
Styles
Filters
Search
Recommend.
3.DECIDE
Product
Fit
Size
Imagery
Reviews
Availability
4.BUY
Product Page
Cart
Checkout
Cross-sell
5.MEASURE
CAC
Conversion
AOV
Product Perf.
Repeat Purchase
6.GROW
SEO
CRO
Ads
Merchandising
Retention

CodelinearconnectsthecompleteeCommercejourney,helpingshoppersdiscovertherightproducts,buildconfidenceinwhattheyarebuying,convertmoreeasilyandreturnforfuturepurchases,whilemeasurementshowsuswheretoimprovenext.

Growth recommendations are only useful if someone can implement them.

Codelinear brings growth, design and engineering together.

01

Your catalog is difficult to shop?

We improve collections, navigation, filtering, search and merchandising.

02

Product pages are not converting?

We improve product information, imagery hierarchy, size and fit guidance, trust and buying journeys.

03

Your store experience is holding growth back?

We design and build improvements across mobile, desktop, product discovery and checkout.

04

Paid traffic is getting expensive?

We improve both acquisition and the experience shoppers see after the click.

05

Search visibility is falling behind?

We work across technical SEO, category architecture, product optimization, structured data, content and AI search visibility.

06

Customers are not coming back often enough?

We improve cross-sells, recommendations, lifecycle journeys and the customer experience around repeat purchase.

07

Your team has ideas but limited development capacity?

Our design and engineering teams can implement the improvements instead of leaving you with another strategy document.

Pricing & Engagements

Start small. Build from what works.

Begin with a focused diagnostic, fix the biggest opportunities, or work with us continuously as your eCommerce growth partner.

BEST PLACE TO START

Fashion & Apparel eCommerce Growth Diagnostic

$499one-time

A focused review of the digital system responsible for generating and converting eCommerce demand.

We review:
  • eCommerce platform and store experience
  • Product and collection pages
  • Navigation, filtering and site search
  • Size and fit journeys
  • SEO and technical visibility
  • AI search visibility
  • Google and Meta acquisition, where active
  • Product-page and checkout conversion
  • Analytics and tracking
  • Merchandising, cross-sell and repeat-purchase opportunities
If you move into a Growth Sprint or Growth Partnership within 30 days, your $499 Diagnostic fee is credited toward the engagement.
FIX WHAT MATTERS NOW

eCommerce Growth Sprint

From$1,500per sprint

A focused implementation sprint around one or more clearly defined growth opportunities.

Depending on what needs attention, the sprint may include:
  • Product-page improvements
  • Collection and merchandising improvements
  • Navigation, filters and search
  • Size and fit journeys
  • Store design and development
  • Campaign landing pages
  • Technical SEO fixes
  • Structured data
  • Analytics and tracking
  • Conversion improvements
The scope, timeline and cost are agreed before work starts.
ONGOING GROWTH

eCommerce Growth Partnership

From$3,000/month

For established fashion and apparel brands that want continuous improvement across acquisition, store experience, conversion and retention.

Depending on your priorities, the engagement can include:
  • eCommerce design and development
  • Product and collection improvements
  • Merchandising and product discovery
  • SEO and AI search visibility
  • Google and Meta acquisition
  • CRO and experimentation
  • Analytics and attribution
  • Cross-sell and retention improvements
  • Continuous design and development
Initial engagement: 90 days. Paid media spend and third-party platform fees are separate. Major replatforming, custom applications and larger integrations are scoped separately.

Book Your Fashion eCommerce Growth Review

We'll analyze your fashion catalog navigation, sizing and fit UX, Google & Meta acquisition, and repeat purchase journeys to show you where to capture more revenue.

Optional
🔒 Confidential eCommerce review. No spam, ever.

Frequently Asked Questions

Do we need a completely new eCommerce store?

Not necessarily. If your existing store is fundamentally sound, improving product discovery, collections, product pages, conversion, performance, tracking and search visibility may be a better place to start.

What eCommerce platforms do you work with?

We can work with existing stores across Shopify, WooCommerce, BigCommerce, Magento and other established eCommerce platforms. We recommend replatforming only when there is a clear commercial or technical reason.

Can you help with large product catalogs?

Yes. We can improve collection architecture, filters, navigation, search, merchandising and product discovery to make larger catalogs easier to shop.

Can you improve size and fit journeys?

Yes. We can improve sizing information, fit guidance and the surrounding product experience to help shoppers make more confident purchasing decisions.

Can you help improve product and collection pages?

Yes. We can improve page structure, product information, merchandising, imagery hierarchy, navigation, SEO and conversion experience.

Can we start with something small?

Yes. You can start with the Fashion & Apparel eCommerce Growth Diagnostic or a focused Growth Sprint before considering a broader ongoing engagement.

What happens after the $499 Growth Diagnostic?

We show you what we found and prioritize the opportunities. If everything looks healthy, we will tell you. If a focused fix is enough, we will recommend that. If there is a larger growth opportunity, we can discuss a Growth Sprint or ongoing Growth Partnership. There is no obligation to continue with Codelinear.

Do you handle SEO and AI search visibility?

Yes. That can include technical SEO, product and collection optimization, structured data, content architecture and improvements that help your products and brand become easier to understand across traditional and AI-powered search experiences. AI search optimization is sometimes referred to as AEO or GEO.

Do you manage Google Shopping, Google Ads and Meta Ads?

Yes. Paid acquisition can be included where it makes commercial sense for your products, margins and growth objectives. Advertising spend is separate from our fees.

Do you guarantee sales or ROAS?

No. We do not promise sales, revenue or advertising outcomes we cannot control. Our job is to improve the digital system responsible for product discovery, acquisition, conversion, measurement and repeat purchase.

Ready to see where your next eCommerce growth opportunity is?

We will look at your store, product discovery, search visibility, paid acquisition, conversion and retention and identify where the strongest opportunities are.