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Nutrition & Supplements eCommerce Growth

Turn more wellness shoppers into customers and repeat buyers.

We help nutrition and supplement brands improve the complete eCommerce journey across store experience, product discovery, SEO, paid acquisition, conversion, analytics and retention, so more traffic turns into revenue.

Book an eCommerce Growth Review
Experience across nutrition and wellness brands
Nested Naturals
Equi London
Trace Minerals
Kroma Wellness
Nested Naturals
Equi London
Trace Minerals
Kroma Wellness
Nested Naturals
Equi London
Trace Minerals
Kroma Wellness
Nested Naturals
Equi London
Trace Minerals
Kroma Wellness

More traffic does not always mean more eCommerce growth.

Customers compare benefits, ingredients, formulations, reviews, credibility, pricing and subscriptions before deciding what to buy. Every part of that journey needs to work together.

We help fix the complete journey.

01

They cannot find the right products

Weak SEO, category structure or benefit-led product discovery can make it difficult for customers to find products relevant to what they are looking for.

02

They find you but do not buy

Product pages may not explain the formulation, benefits, ingredients or trust signals clearly enough to create confidence.

03

You are paying for traffic that leaks

Google and Meta can generate demand, but weak landing pages and store conversion push acquisition costs higher.

04

Customers buy once and disappear

Weak subscriptions, replenishment, bundles and retention journeys leave recurring revenue on the table.

Capabilities

One team across your eCommerce growth system.

We work across the areas that influence how customers discover, understand, buy and come back to your products.

01

eCommerce & Store Experience

Build a store experience that makes wellness products easier to understand and buy.

  • eCommerce design and development
  • Product and category pages
  • Benefit and concern-led discovery
  • Bundles and subscription journeys
  • Performance and conversion UX
02

Search & Discovery

Help more potential customers discover your products when they are actively researching what to buy.

  • eCommerce and technical SEO
  • Product and category optimization
  • Structured data
  • Content and educational search strategy
  • AI search visibility, AEO and GEO
03

Paid Growth

Reach more prospective customers around the products and outcomes you want to grow.

  • Google Ads
  • Google Shopping
  • Meta Ads
  • Retargeting
  • Campaign and landing-page optimization
04

Conversion

Turn more existing traffic into customers.

  • Product page CRO
  • Cart and checkout improvements
  • Bundles and offers
  • Subscription conversion
  • Landing-page testing
05

Analytics & Retention

Understand what drives revenue and where repeat growth is coming from.

  • GA4 and Google Tag Manager
  • eCommerce conversion tracking
  • Attribution
  • Customer journey analysis
  • Lifecycle and repeat-purchase measurement

Fromfirstsearchtorepeatpurchase,weworkacrossthecompletejourneyinsteadoftreatingeverychannelasaseparateproject.

The Journey

From product discovery to repeat purchase.

Every touchpoint is designed to turn first-time discoverers into recurring subscription buyers.

1.DISCOVER
Google
Shopping
Meta
AI Search
2.EVALUATE
Benefits
Ingredients
Formulation
Reviews
Trust
3.BUY
Product Page
Bundle
Cart
Checkout
Subscription
4.MEASURE
CAC
Conversion
AOV
Repeat Purchase
Subscription
5.GROW
SEO
CRO
Ads
Retention
Store Experience

Codelinearworksacrossthejourneyinsteadoftreatingeachchannelasaseparateproject.Searchcreatesdemand.Educationandtrustbuildconfidence.Conversionturnsinterestintoapurchase.Measurementtellsuswhattoimprovenext.Retentionturnsonepurchaseintorecurringrevenue.

Growth recommendations are only useful if someone can implement them.

Codelinear brings growth, design and engineering together.

01

Customers struggle to find the right product?

We improve navigation, categories, benefit-led discovery, filters and search.

02

Product pages are not converting?

We improve how benefits, ingredients, formulations, reviews and buying options are presented.

03

Your eCommerce platform is holding growth back?

We design and build the improvements your growth team needs.

04

Paid traffic is not converting efficiently?

We improve both the acquisition journey and what happens after the click.

05

Organic visibility is falling behind?

We work across technical SEO, product architecture, structured data, content and AI search visibility.

06

Repeat purchase needs work?

We improve subscriptions, bundles, replenishment journeys and the digital experience around retention.

Pricing & Engagements

Start small. Build from what works.

Begin with a focused diagnostic, fix the biggest opportunities, or work with us continuously as your eCommerce growth partner.

BEST PLACE TO START

Nutrition eCommerce Growth Diagnostic

$499one-time

A focused review of the digital system responsible for generating and converting eCommerce demand.

We review:
  • eCommerce platform and store experience
  • Product and category pages
  • Product discovery and navigation
  • SEO and technical visibility
  • AI search visibility
  • Google and Meta acquisition, where active
  • Product page and checkout conversion
  • Analytics and tracking
  • Bundles, subscriptions and repeat-purchase opportunities
If you move into a Growth Sprint or Growth Partnership within 30 days, your $499 Diagnostic fee is credited toward the engagement.
FIX WHAT MATTERS NOW

eCommerce Growth Sprint

From$1,500per sprint

A focused implementation sprint around one or more clearly defined growth opportunities.

Depending on what needs attention, the sprint may include:
  • Product page improvements
  • Category and navigation improvements
  • Store development and platform improvements
  • Campaign landing pages
  • Technical SEO fixes
  • Structured data
  • Analytics and tracking
  • Conversion improvements
  • Subscription, bundle or retention journeys
The scope, timeline and cost are agreed before work starts.
ONGOING GROWTH

eCommerce Growth Partnership

From$3,000/month

For established nutrition and supplement brands that want continuous improvement across acquisition, store experience, conversion and retention.

Depending on your priorities, the engagement can include:
  • eCommerce design and development
  • Product and category improvements
  • SEO and AI search visibility
  • Google and Meta acquisition
  • CRO and experimentation
  • Analytics and attribution
  • Subscription and bundle optimization
  • Retention and lifecycle improvements
  • Continuous design and development
Initial engagement: 90 days. Paid media spend and third-party platform fees are separate. Major replatforming, custom applications and large integrations are scoped separately.

Book Your Nutrition eCommerce Growth Review

We'll analyze your formulation PDPs, subscription flows, Google & Meta acquisition, and replenishment loops to show you where to capture more repeat customers.

Optional
🔒 Confidential eCommerce review. No spam, ever.

Frequently Asked Questions

Do we need a completely new eCommerce store?

Not necessarily. If your existing store is fundamentally sound, improving product discovery, product pages, conversion, performance, tracking and search visibility may be a better place to start.

What eCommerce platforms do you work with?

We can work with existing stores across Shopify, WooCommerce, BigCommerce, Wix and other established eCommerce platforms. We recommend replatforming only when there is a clear commercial or technical reason to do so.

Can you help with subscriptions and recurring revenue?

Yes. We can improve subscription discovery, product-page presentation, purchase flows, account journeys, replenishment and other parts of the experience that influence recurring purchases.

Can you help improve bundles and cross-sells?

Yes. We can improve how bundles, complementary products, offers and cross-sells are presented throughout the shopping journey where they make commercial sense.

Can we start with something small?

Yes. You can start with the Nutrition eCommerce Growth Diagnostic or a focused Growth Sprint before considering a broader ongoing engagement.

What happens after the $499 Nutrition eCommerce Growth Diagnostic?

We show you what we found and prioritize the opportunities. If everything looks healthy, we will tell you. If a focused fix is enough, we will recommend that. If there is a larger growth opportunity, we can discuss a Growth Sprint or ongoing Growth Partnership. You are under no obligation to continue with Codelinear.

Do you handle SEO and AI search visibility?

Yes. That can include technical SEO, product and category optimization, structured data, educational content architecture and improvements that help your products and brand become easier to understand across traditional and AI-powered search experiences. AI search optimization is sometimes referred to as AEO or GEO.

Do you manage Google Shopping, Google Ads and Meta Ads?

Yes. Paid acquisition can be included where it makes commercial sense for your products, margins and growth objectives. Advertising spend is separate from our fees.

Can you work alongside our internal eCommerce or marketing team?

Yes. We can own the wider eCommerce growth system or work alongside your existing eCommerce, marketing, creative, SEO, paid media or development teams where additional capability is needed.

Do you guarantee a specific increase in sales or ROAS?

No. We do not promise sales, revenue or advertising outcomes we cannot control. Our job is to improve the digital system responsible for product discovery, acquisition, conversion, measurement and repeat purchase.

Ready to see where your next eCommerce growth opportunity is?

We will look at how your store, product discovery, search visibility, paid acquisition, conversion and retention are working today and identify where the strongest opportunities are.