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Pet Products eCommerce Growth

Turn more pet-product shoppers into customers and repeat buyers.

We help growing pet brands improve the complete eCommerce journey across store experience, product discovery, SEO, paid acquisition, conversion, analytics and retention, so more traffic turns into revenue.

Book an eCommerce Growth Review
Experience across pet product brands
Dogged
Hiro and Wolf
Mighty Paw
Django
Dogged
Hiro and Wolf
Mighty Paw
Django

More traffic does not always mean more eCommerce growth.

Pet owners compare product benefits, fit, ingredients, reviews, pricing, shipping and trust before deciding what to buy. Every part of that journey needs to work together.

We help fix the complete journey.

01

They cannot find your products

Weak product SEO, category structure or search visibility can limit discovery before someone ever reaches your store.

02

They find you but do not buy

Product pages may not answer enough questions, build enough trust or make the buying decision easy.

03

You are paying for traffic that leaks

Google and Meta can generate clicks, but weak landing pages, product journeys and store conversion push acquisition costs higher.

04

Customers buy once and disappear

Weak retention, replenishment and subscription journeys can leave repeat revenue on the table.

Capabilities

One team across your eCommerce growth system.

We work across the areas that influence how pet owners discover, evaluate, buy and come back.

01

eCommerce & Store Experience

Build a store experience that makes products easier to discover and buy.

  • eCommerce design and development
  • Product and category pages
  • Navigation, filters and search
  • Subscription and repeat-purchase journeys
  • Performance and conversion UX
02

Search & Discovery

Help more potential customers discover your products while they are actively researching what to buy.

  • eCommerce and technical SEO
  • Product and category optimization
  • Structured data
  • Content and category strategy
  • AI search visibility, AEO and GEO
03

Paid Growth

Reach more prospective customers around the products and categories you want to grow.

  • Google Ads
  • Google Shopping
  • Meta Ads
  • Retargeting
  • Campaign and landing-page optimization
04

Conversion

Turn more existing store traffic into customers.

  • Product page CRO
  • Cart and checkout improvements
  • Bundles and offers
  • Subscription conversion
  • Landing-page testing
05

Analytics & Retention

Understand what drives revenue and where repeat growth is coming from.

  • GA4 and Google Tag Manager
  • eCommerce conversion tracking
  • Attribution
  • Customer journey analysis
  • Lifecycle and retention measurement

Fromfirstsearchtorepeatpurchase,weworkacrossthecompletejourneyinsteadoftreatingeverychannelasaseparateproject.

The Journey

From first search to repeat purchase.

Every step is connected so demand doesn't drop off before repeat purchase.

1.DISCOVER
Google
Shopping
Meta
AI Search
2.EVALUATE
Benefits
Fit
Reviews
Price
Trust
3.BUY
Product Page
Cart
Checkout
Subscription
4.MEASURE
CAC
Conversion
AOV
Repeat Purchase
5.GROW
SEO
CRO
Ads
Retention
Store Experience

Codelinearworksacrossthejourneyinsteadoftreatingeachchannelasaseparateproject.Searchcreatesdemand.Yourstoreexperiencebuildstrust.Conversionturnsinterestintoapurchase.Measurementtellsuswhattoimprovenext.Retentionturnsonepurchaseintorepeatrevenue.

Growth recommendations are only useful if someone can implement them.

Codelinear brings growth, design and engineering together.

01

Product discovery is weak?

We improve navigation, categories, filters and search.

02

Product pages are not converting?

We improve the content, UX and buying journey.

03

Your eCommerce platform is holding growth back?

We design and build the improvements your growth team needs.

04

Tracking is unclear?

We implement the measurement properly.

05

Organic visibility is falling behind?

We work across technical SEO, product architecture, content and AI search visibility.

06

Repeat purchase needs work?

We improve subscriptions, replenishment journeys and the digital experience around retention.

Pricing & Engagements

Start small. Build from what works.

Begin with a focused diagnostic, fix the biggest opportunities, or work with us continuously as your eCommerce growth partner.

BEST PLACE TO START

Pet eCommerce Growth Diagnostic

$499one-time

A focused review of the digital system responsible for generating and converting eCommerce demand.

We review:
  • eCommerce platform and store experience
  • Product and category pages
  • Navigation and product discovery
  • SEO and technical visibility
  • AI search visibility
  • Google and Meta acquisition, where active
  • Conversion journey
  • Analytics and tracking
  • Subscription and repeat-purchase opportunities
If you move into a Growth Sprint or Growth Partnership within 30 days, your $499 Diagnostic fee is credited toward the engagement.
FIX WHAT MATTERS NOW

eCommerce Growth Sprint

From$1,500per sprint

A focused implementation sprint around one or more clearly defined growth opportunities.

Depending on what needs attention, the sprint may include:
  • Product page improvements
  • Category, navigation or search improvements
  • Store development and platform improvements
  • Campaign landing pages
  • Technical SEO fixes
  • Analytics and tracking
  • Conversion improvements
  • Subscription or retention journeys
The scope, timeline and cost are agreed before work starts.
ONGOING GROWTH

eCommerce Growth Partnership

From$3,000/month

For established pet brands that want continuous improvement across acquisition, store experience, conversion and retention.

Depending on your priorities, the engagement can include:
  • eCommerce design and development
  • Product and category improvements
  • SEO and AI search visibility
  • Google and Meta acquisition
  • CRO and experimentation
  • Analytics and attribution
  • Subscription optimization
  • Retention and lifecycle improvements
  • Continuous design and development
Initial engagement: 90 days. Paid media spend and third-party platform fees are separate. Major replatforming, custom applications and large integrations are scoped separately.

Book Your eCommerce Growth Review

We'll review your store UX, product discovery, acquisition campaigns, and checkout journey to show you where to capture more repeat customers.

Optional
🔒 Confidential eCommerce review. No spam, ever.

Frequently Asked Questions

Do we need a completely new eCommerce store?

Not necessarily. If your existing store is fundamentally sound, improving product pages, navigation, conversion, performance, tracking and search visibility may be a better place to start.

What eCommerce platforms do you work with?

We can work with existing stores across platforms including Shopify, WooCommerce, Wix, BigCommerce and other established eCommerce stacks. We recommend replatforming only when there is a clear commercial or technical reason to do so.

Can we start with something small?

Yes. You can start with the Pet eCommerce Growth Diagnostic or a focused Growth Sprint before considering a broader ongoing engagement.

What happens after the $499 Pet eCommerce Growth Diagnostic?

We show you what we found and prioritize the opportunities. If everything looks healthy, we will tell you. If a focused fix is enough, we will recommend that. If there is a larger growth opportunity, we can discuss a Growth Sprint or ongoing Growth Partnership. You are under no obligation to continue with Codelinear.

Do you handle SEO and AI search visibility?

Yes. That can include technical SEO, product and category optimization, structured data, content architecture and improvements that help your products and brand become easier to understand across traditional and AI-powered search experiences. AI search optimization is sometimes referred to as AEO or GEO.

Do you manage Google Shopping, Google Ads and Meta Ads?

Yes. Paid acquisition can be included where it makes commercial sense for your products, margins and growth objectives. Advertising spend is separate from our fees.

Can you help improve subscriptions and repeat purchases?

Yes. We can improve the digital experience around subscriptions, replenishment, bundles, offers and lifecycle journeys where repeat purchase is part of the business model.

Can you work with stores that have large product catalogs?

Yes. Large catalogs often create opportunities around navigation, filters, search, categories, product architecture, technical SEO and merchandising. We can work across both the customer experience and the underlying eCommerce implementation.

Can you work alongside our internal team or existing agency?

Yes. We can own the wider eCommerce growth system or work alongside your existing eCommerce, marketing, creative or development teams where additional design, engineering, search, analytics or conversion capability is needed.

Do you guarantee a specific increase in sales or ROAS?

No. We do not promise sales, revenue or advertising outcomes we cannot control. Our job is to improve the digital system responsible for product discovery, acquisition, conversion, measurement and repeat purchase.

Ready to see where your next eCommerce growth opportunity is?

We will look at how your store, search visibility, paid acquisition, conversion and retention journey are working today and identify where the strongest opportunities are.