Insights - The Changing Nature Of SEO

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The Changing Nature Of SEO

No code Revolution

Story telling in Marketing

Gadget Flow is a well-known product discovery platform that helps readers find latest tech and gear apart from information on unique crowdfunding campaigns.

When Gadget Flow was founded back in 2012, the company had little competition in the product discovery domain. But as the internet grew with more information, the company felt an acute need to increase organic traffic. The company thought of an SEO strategy to boost its visibility on search engines.

As the team researched, they realized that they needed to center their attention on content relevancy, a factor that was turning their readers/visitors away. Using some SEO tools, the company created a comprehensive plan for a site-wide content model, thus adding structured data such as reviews, blog posts, products, and videos.

The result? Gadget Flow claims that they were able to grow organic traffic by 185% for clicks on video content; and by 198% for news articles (within three months). Moreover, their review traffic increased, getting them 100% clicks. Whoa! That’s quite a success story now.

What’s the bottom line? The internet is evolving quite fast, and so is SEO. You need to constantly stay on top of your online content, and the needs of your target audience.

SEO - How Did It All Begin?

Early SEO era

Emphasis on UX design

Local heroes

Social media effect

Voice search

Artificial intelligence

Social media effect

How Can Businesses Make The Best Of SEO?

1. Create high-quality content

2. Focus on user experience

3. Embrace local SEO