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Furniture & Home eCommerce Growth

Turn more home and furniture shoppers into customers and qualified enquiries.

We help furniture and home brands improve the complete eCommerce journey across product discovery, store experience, search visibility, paid acquisition, conversion and analytics, so more traffic turns into revenue.

Book an eCommerce Growth Review
Experience across furniture & home brands
IKEA
Steelcase
Home R Us
FYRN
Devon & Devon
Scalamandré
Cabinet Doors
Hard & Ware
IKEA
Steelcase
Home R Us
FYRN
Devon & Devon
Scalamandré
Cabinet Doors
Hard & Ware

More traffic does not always mean more eCommerce growth.

Furniture and home shoppers compare style, dimensions, materials, finishes, availability, delivery and price before deciding what to buy. Every part of that journey needs to work together.

We help fix the complete journey.

01

Shoppers cannot find the right products

Large catalogs, weak categories, poor filtering or confusing navigation make it harder for customers to discover products that fit their space, style or requirements.

02

They find a product but are not ready to buy

Furniture is a considered purchase. Product pages need to answer questions around dimensions, materials, finishes, configuration, delivery and trust.

03

You are paying for traffic that leaks

Google, Shopping and paid campaigns can bring high-intent visitors, but weak product journeys and landing experiences make acquisition more expensive.

04

You cannot clearly see what drives revenue

Without reliable product, campaign and conversion tracking, it becomes difficult to know which categories, products and acquisition channels deserve more investment.

Capabilities

One team across your eCommerce growth system.

We work across the areas that influence how customers discover, evaluate, buy and enquire about your products.

01

eCommerce & Store Experience

Make large and complex product catalogs easier to explore and buy.

  • eCommerce design and development
  • Product and collection pages
  • Navigation, filtering and site search
  • Product variations and configurations
  • Mobile shopping experience
  • Performance and conversion UX
02

Search & Discovery

Help customers find your products when they are actively researching what to buy.

  • eCommerce and technical SEO
  • Product and collection optimization
  • Category and search architecture
  • Structured data
  • Content strategy
  • AI search visibility, AEO and GEO
03

Paid Growth

Capture demand around the products and categories you want to grow.

  • Google Ads
  • Google Shopping
  • Performance Max
  • Retargeting
  • Campaign landing pages
  • Campaign and audience optimization
04

Conversion

Help shoppers move from consideration to purchase or enquiry.

  • Product page CRO
  • Collection-page optimization
  • Product comparison journeys
  • Cart and checkout improvements
  • Quote and enquiry journeys
  • Landing-page testing
05

Analytics & Measurement

Understand which products, categories and channels are actually driving growth.

  • GA4 and Google Tag Manager
  • eCommerce conversion tracking
  • Attribution
  • Product and category performance
  • Campaign measurement
  • Customer journey analysis

Fromfirstsearchtopurchaseorenquiry,weworkacrossthecompletejourneyinsteadoftreatingeverychannelasaseparateproject.

The Journey

From product discovery to purchase.

Every step is connected so customers find the right products, understand dimensions and finishes, and complete orders with confidence.

1.DISCOVER
Google
Shopping
Paid Search
AI Search
2.EXPLORE
Collections
Categories
Filters
Search
Inspiration
3.EVALUATE
Dimensions
Materials
Finishes
Availability
Delivery
4.CONVERT
Product Page
Configure
Enquire
Cart
Checkout
5.MEASURE
Traffic
Conversion
AOV
Category Perf.
Revenue
6.GROW
SEO
CRO
Ads
Merchandising
Store Experience

CodelinearconnectsthecompleteeCommercejourney,helpingcustomersfindtherightproducts,understandwhattheyarebuying,moveconfidentlytowardpurchaseorenquiryandgivingyourteamclearerdataonwheretoimprovenext.

Growth recommendations are only useful if someone can implement them.

Codelinear brings growth, design and engineering together.

01

Your catalog is difficult to navigate?

We improve categories, collections, navigation, filtering and site search.

02

Customers need more information before buying?

We improve how dimensions, materials, finishes, variants, delivery and product details are presented.

03

Your product pages are not converting?

We improve page structure, merchandising, trust, calls to action and purchasing journeys.

04

Paid traffic is becoming expensive?

We improve both acquisition and the experience customers see after the click.

05

Search visibility is falling behind?

We work across technical SEO, product architecture, category optimization, structured data, content and AI search visibility.

06

Your platform is limiting what the team can do?

Our design and engineering teams can build the improvements required instead of stopping at recommendations.

07

Customers need to enquire before purchasing?

We can improve quote requests, trade enquiries, product configuration and other lead-generation journeys alongside direct eCommerce.

Pricing & Engagements

Start small. Build from what works.

Begin with a focused diagnostic, fix the biggest opportunities, or work with us continuously as your eCommerce growth partner.

BEST PLACE TO START

Furniture & Home eCommerce Growth Diagnostic

$499one-time

A focused review of the digital system responsible for generating and converting eCommerce demand.

We review:
  • eCommerce platform and store experience
  • Product and collection architecture
  • Navigation, filters and site search
  • Product pages and product information
  • SEO and technical visibility
  • Structured data and AI search visibility
  • Google and Shopping acquisition, where active
  • Cart, checkout and enquiry conversion
  • Analytics and tracking
  • Major merchandising and conversion opportunities
If you move into a Growth Sprint or Growth Partnership within 30 days, your $499 Diagnostic fee is credited toward the engagement.
FIX WHAT MATTERS NOW

eCommerce Growth Sprint

From$1,500per sprint

A focused implementation sprint around one or more clearly defined growth opportunities.

Depending on what needs attention, the sprint may include:
  • Product-page improvements
  • Collection and category improvements
  • Navigation, filtering and search
  • Store design and development
  • Campaign landing pages
  • Technical SEO
  • Structured data
  • Analytics and tracking
  • Conversion improvements
  • Quote or enquiry journeys
The scope, timeline and cost are agreed before work starts.
ONGOING GROWTH

eCommerce Growth Partnership

From$3,500/month

For established furniture and home brands that want continuous improvement across acquisition, store experience, product discovery and conversion.

Depending on your priorities, the engagement can include:
  • eCommerce design and development
  • Product and collection improvements
  • Search, navigation and merchandising
  • SEO and AI search visibility
  • Google and Shopping acquisition
  • CRO and experimentation
  • Analytics and attribution
  • Quote and enquiry optimization
  • Continuous design and development
Initial engagement: 90 days. Paid media spend and third-party platform fees are separate. Major replatforming, product configurators, ERP/PIM integrations and larger custom development projects are scoped separately.

Book Your Furniture eCommerce Growth Review

We'll analyze your catalog filtering, dimensional specifications, direct checkout vs. trade quote flows, and Google Shopping acquisition to show you where to capture more revenue.

Optional
đŸ”’ Confidential eCommerce review. No spam, ever.

Frequently Asked Questions

Do we need a completely new eCommerce store?

Not necessarily. If your existing store is fundamentally sound, improving product discovery, navigation, product pages, conversion, performance, tracking and search visibility may be a better place to start.

What eCommerce platforms do you work with?

We can work with established eCommerce platforms and existing custom commerce environments. We recommend replatforming only when there is a clear commercial or technical reason.

Can you work with large product catalogs?

Yes. We can improve category architecture, navigation, filtering, site search, merchandising and product discovery to make larger catalogs easier to browse and buy from.

Can you work with products that have multiple sizes, materials or finishes?

Yes. We can improve how options, variants, finishes, dimensions and configurations are presented so customers can make purchasing decisions more confidently.

Can you support both eCommerce purchases and enquiries?

Yes. Many furniture and home businesses have a mix of direct purchases, trade enquiries, quote requests or more considered buying journeys. We can improve both.

Can we start with something small?

Yes. You can start with the Furniture & Home eCommerce Growth Diagnostic or a focused Growth Sprint before considering a broader ongoing engagement.

What happens after the $499 Growth Diagnostic?

We show you what we found and prioritize the opportunities. If everything looks healthy, we will tell you. If a focused fix is enough, we will recommend that. If there is a larger growth opportunity, we can discuss a Growth Sprint or ongoing Growth Partnership. There is no obligation to continue with Codelinear.

Do you handle SEO and AI search visibility?

Yes. That can include technical SEO, product and collection optimization, structured data, site architecture, content and improvements that help your products become easier to understand across traditional and AI-powered search experiences.

Do you manage Google Shopping and Google Ads?

Yes. Paid acquisition can be included where it makes commercial sense for your products, margins and growth objectives. Advertising spend is separate from our fees.

Can you work alongside our internal eCommerce or marketing team?

Yes. We can own the wider growth system or work alongside your existing eCommerce, marketing, SEO, paid media, creative or development teams where additional capability is needed.

Do you guarantee sales or ROAS?

No. We do not promise sales, revenue or advertising outcomes we cannot control. Our job is to improve the digital system responsible for product discovery, acquisition, conversion and measurement.

Ready to see where your next eCommerce growth opportunity is?

We will look at your store, product discovery, search visibility, paid acquisition, conversion and analytics and identify where the strongest opportunities are.